We all love that feeling of a limited release, don’t we Shufflers? Isn’t it a fetish when we rush to buy a song whose production run is in three figures, enjoy the triumph of ring-fencing one of those copies in our little pockets, and then gallop to the nearest listening facility and share it heartily with our friends? I think so.
Well Disclosure, comprising 19 and 16-year-old brothers Guy and Howard Lawrence, have released “Carnival” in a seriously limited, 300-print run — 7” double A-side singles (that’s one copy for every member of Bruce Springsteen & The E-Street Band, probably). However, simultaneously, they have been good enough to accommodate the fact that most of us won’t be able to get our mits on one, and they’ve released the song as part of a free 5-track EP in exchange for liking the Disclosure Facebook page. Aw, bless ‘em.
If such straightforward light-market whoring is a bit of an effort, then release aside, “Carnival” is a great song. Its 2-step rhythms bring to mind SBTRKT’s recently successful “Wildfire,” which crossed sparse dubstep and garage, and herald good things for a duo that are so incredibly young. The tight vocal loops and sparse instrumentation that have been popularized by James Blake in the past year help the song build to a crescendo: a lively ball of fidgety pop that is at once familiar and irresistibly danceable.