First, pause that song — you really ought to first watch the music video below.
Impressive, right? Straight off of The Weeknd’s XO til we overdose Tumblr, this highly stylized, non-official video mixtape version of “House of Balloons” by two students from The Netherlands pairs together their visual interpretation of the album with a smashed up remix by a local DJ named Fullscale.
Described as a combination of passion for the music, budget constraints and a constant learning process (the producers said they had never heard of “video tapes” before), these short vignettes reveal that you don’t need a lot of money to produce high-quality videos these days. Each section, approximately 20-30 seconds in length, shifts in color and pace, and pairs so perfectly with the music you’d think it was made to be that way — although honestly the music itself is too jarring to listen to on its own.
Personal favorite is the second videotape (“The Morning”) as it does a great job of setting up exposition for the whole video; introducing the female lead in a slow, unfocused, black and white montage and then cutting back and forth in color to the protagonist smoking and walking along the picturesque canals of Amsterdam. I absolutely love the way they flutter the camera to mimic first-person eyelids and then throw leaves in front of the camera to establish the hazy, dreamlike scenario. Well done indeed.