NO began as a home recording project in Echo Park last year. Fast forward to this year, NO released a 7" through White Iris Records, and they've also been preparing to tour with Best Coast. So obviously this band is onto something, right?
"What's Your Name" is the the A-side from their 7", and it's quite a nice genre-bending track. The song starts with a low mum, heavy bass beat, and a nonchalant vocal style. All at once, the song explodes into an anthematic ballad that exudes slick energy and gorgeous post-rock compositions. By the middle of the song, you'll probably be humming the melody.
Check them out on Facebook here. NO is definitely a band to be on the look for. If Best Coast happens to be touring through your town, you can kill two birds with one stone and see what all the chatter is about!