The Internet has changed the music industry in more ways than one. In one way, the ease of downloading a retail album illegally has decreased sales and decreased the power that major labels once had. In another way, the Internet has lowered the barrier to entry and has allowed artists previously unable to reach an audience beyond their own hometown to reach people worldwide.
The changing landscape of music can be best seen in the realm of hip hop. Hundreds of rappers of all races are now putting out hip hop tracks and enjoying a fan base of tens, if not hundreds, of thousands of people.
San Francisco’s Pmac is just one of these rappers to have broken out in a big way this year thanks to his hit song “One” and his mixtape First Impression. His music video for “One” has impressively garnered over 300,000 views, mostly due to a catchy hook that samples Three Dog Night’s song of the same name and a perfectly executed video. The song describes his own journey to be number one from people doubting him to now asking him favors.
The song ends with him entering a curtain to a stage of what is meant to be perceived as a packed show. Will that happen? Will Pmac be number one? One thing is for certain, “One” is a great start, and we have seen multiple examples of artists (Chiddy Bang, Hoodie Allen) using a catchy sample in their song for their break-out hit.
If you like what you hear, you can download Pmac’s First Impression mixtape for free here.