By David Peter Simon | February 4th, 2012
It’s the first Saturday of the month so start your pre-game off right by checking out Rad Omen’s debut single video from back in the day – 2010. Indie Shuffle may be a little late to the boat to this one, but luckily music this good never really sails away. Time for some “Search, Party and Destroy.”
So, admit it, few music videos can actually live up to this. This was all sorts of awesomeness and you know it. Rad Omen’s “Rad Anthem” video features drugs, alcohol, sex and – did you see? – drugs, all set to pumping electronica with the repeating lines, “We know how to get down in this city/We know how to do it right.”
An amazing song and stylish video that any Internet nerd or partier will appreciate. You got cameos from porn star Amia Moretti (I swear I didn’t know who this was before doing some research. I swear, I say, I swear!) and Nick Swardson plus the omnipresence of globalized fast food brands acting out ridiculous and, at times, totally inappropriate scenarios. “I’m lovin it!” is an understatement.
I’m fascinated by the giant white mounds of “sugar” they consume through their nose and impressed at their ability to mimic party society lifestyle. Props to Nicholaus Goossen for the direction of the music video.
As with any hip musical act nowadays, Rad Omen eschews traditional bio methods and just leaves their discography to speak for itself. Rumor has it though that Benji Madden (of Good Charlotte fame), Peter Dante, Dirt Nasty and DJ Troublemaker are the geniuses behind this. The fact that this involves someone from Good Charlotte is a pleasant surprise that musicians are able to make a wide array of music that transcends their previous stereotypes. See Drake’s “Take Care” for more on this.
If you enjoyed yourself as much as I did when I first saw this, which I’m hoping you did, be sure to like them on Facebook, follow them on Twitter and visit their website. Then head on out to the party.
Post-script: If you’re in San Francisco you should come hang out with some Indie Shufflers – we know how to do it right in this city. Seriously though. Tweet @davidpetersimon. I’m down to not stop till the break of dawn. Ask my friends.