Alabama Shakes

Name: Hold On
Description: Sony has a few exciting artists at the up and coming SXSW 2012, including The Cults and Fray. But one artist that had remained relatively unknown to me was Alabama Shakes. Their single "Hold On" is a

Hold On

indie rock blues rock americana alabama shakes

Sounds like: JC Brooks & The Uptown

Sony has a few exciting artists at the up and coming SXSW 2012, including The Cults and Fray. But one artist that had remained relatively unknown to me was Alabama Shakes. Their single "Hold On" is a bluesy, indie rock song that perfectly embodies what I perceive as the general vibe of SXSW: carefree and full of guitars.If you're curious about the other Sony bands playing SXSW, you can check out this fancy playlist, courtesy of Mog.