Musically, it's a change-up from the hip-hop/soul-infused Kid Confucius days. His first single "Ghosts" is super sweet, super catchy indie pop, impossible not to love. It's backed up with a humorous video-clip, which can be viewed below.
Clearly a perfectionist, a lot has gone into this venture, with writing and recording taking place across five countries and eight studios. This is just the first taste, with an album due out next year.
The Young Cairo brand will officially launch on September 6, with George taking over an empty retail space in Sydney, showcasing his musical and visual production at a Pop-Up shop.