South London creative, Ash Shakur, continues to impress with his genre bending take on hip-hop with latest release "Never Alone."
Producer Scf Beats taps into a futuristic void with the playful concoction he's cooked up, allowing Shakur to lace the beat with his unique, upbeat flow.
"Never Alone" deals with the issue of alienation as Shakur explains below:
“I’m speaking to that person who feels like the world has turned its back on them. It’s not easy to share your problems or frustrations with the people around you and sometimes we create isolation. I wanted the verses to feel like I’m speaking directly to you like we’re sitting on a park bench. I feel like we are never really alone if we share our issues; life is too short to hold things in.
Sonically, this record can make you dance and get lost in the music yet at the same time make you think once it’s digested. It’s very therapeutic to me, I wanted a chorus that was fun and easily remembered."
This is another tremendous offering one of the UK's most underrated artist, and if you're digging this as much as I am, be sure to check out his other releases here.