It’s not often that I watch TV, and even less often that I drink hard liquor, but a few weeks ago I was mindlessly clicking through commercials when I was slapped with an incredible song, followed by a strong compulsion to get my buzz on.
The advertiser, employing Crown and the M.O.B.’s (Message of the Blues) sound, would call this a smashing success. And me, well, I’ve had worse discoveries.
Here’s what you need to know: Wilfredo Williams is Crown, and he specializes in autobiographical rhymes, introspection, and old school beats. Born in Brooklyn, NY, Crown has proudly served nine years in the Air Force. He likes to rap and shine a light on social issues, like homelessness. This artist confident, charismatic, and downright refreshing.
What cemented my attention on this modern Motown vision is this line: “Crown forgoes the clichés of bling and women.” Not that I have anything against a little shimmer and my own sex, but that’s not all I want to hear about when I’m listening to great hip hop. But don’t worry, he’s hard enough for you.
And the M.O.B.? They’re a live production team and professional musicians who’ve played with the likes of Outkast, Justin Timberlake, Björk, and Stevie Wonder. On their EP with Crown, keep your ears open for horns, pianos, banjos, drums, and acoustic guitars.
The next time you hit a weekend, pour yourself a drink, tell your friends to come out, and impress the hell out of them with this song before your ride arrives.
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