Joywave have released their new song "Going to a Place" in the format of a 'secret video.' Titled as an official audio track, it is actually accompanied by a music video. It starts as a lyric video and eventually breaks, when the song does, into peaceful imagery of drone footage hovering above water. Towards the end, there's an ariel view of two bodies laying on a dock, while the visuals of the surrounding area are swirled to make for a beautifully-subtle psychedelic experience. The director is Joseph Morinelli and it was filmed in Rochester, NY.
As an avid fan of great lyrics, this song doesn't disappoint. "I'm going to a place where everybody's pretty but they're all dead and vacant inside." Surely we all, in some way, can relate to this. It continues with, "They're all the same with different memories." and "I don't look like them, will they turn on me?" It's a sweet sentiment that I think (but I'm not sure) we all face. "Tell me how I'm any different. / Can you make me understand?" It's a tender plea and then...
The song builds. The percussion hightens. The vocals wail softly, repeatedly; while imagery of black and red water consume the screen. The camera pans up and when a lake, the green surrounds and blue sky come into focus, the music shifts. Beautiful keyboard takes over with a slow introduction of delicate percussion that takes the listener to the end of the song.
The indie rock band's new album, Content, is set for release on July 28th. It's available for pre-order here.