Nick Cincotta's newest fusion of hip-hop and dance music, "Where's the Love," is a party track through and through.
Cincotta, whose recent bootleg of The Chainsmokers' "Closer" showed his abilities to mind the gap between college friendly house party vibes and hip-hop, really lets his flow loose on this outing.
Taking the age-old premise of speaking to a faceless individual, asking them where their feelings for one another have gone, and making it feel personal and earnest is difficult after years of hearing the trope. However, Cincotta's take on the themes are engaged; it's as if his nails are digging into the beat and pushing to have his voice heard. The urgency is there.
And like contemporary pop/rap crossovers Hoodie Allen and Chiddy Bang, the comfortable balance between danceable rhythms, upbeat elements, and vocals give the track an undeniable energy which screams for a proper university pre-game.