Geez, this song pulls my heartstrings. Not sure which ones really, but there's something really emotive about it that has grown on me with each subsequent listen (and there've been a lot of listens to date).
In case it's not obvious by the pronounced accent, The Ninth Wave are from Glasgow, Scotland. Their latest single "Maybe You Didn't Know" manages to blend indie rock with art pop and something from the 80s, resulting in a song unlike any I've heard in the last few months. Heck, maybe ever, as I'm struggling to put my finger on who to compare this to.
Bottom line is this is a front-runner for my favorite song of July.