"It's not another stupid LA love song" <-- correct, it's not. Luckily.
There are a lot of people trying to make music that sounds like music made on a beach and flows effortlessly into the ears of a listeners, but they're mostly wrong and do it badly.
The Palms have a great picture of them sitting on the seaside poised perfectly with a guitar and nice trilby for added affect, but they genuinely seem like the real deal offering everything from a Jake Bugg vocal slur to a Jaymes Young production. It's a great listen for my first introduction to this act.