We introduced indie soul singer Natasha Alexander back in March with her easy single, “Taunt.” Now with the release of the debut video for her Super EP, directed by filmmaker Aisha Jabour, it’s time for a re-introduction.
“Three Bells” is four minutes of sing-along sound. As with the track, the video maintains a crisp magical quality, which manages to surpass its 90s New York City nostalgia with its modernity. I’d call it visual hipster soul — with the fireworks, flowers, bicycles and all — but that seems too cliché a description for a style that is fresh despite its roots. With a beat from hip-hop producer 9th wonder (originally used to remix Jay-Z’s “Pray”) and psychedelic frames, the package is polished just enough to remain authentic in its appeal.
Natasha says of the track, “[It] captures triumphant heart break, vulnerability and victory all at the same time. The lyrics are very sad, however the beat is so energetic you would think the song was about a couple that stayed together forever. Its about knowing the love you had was never going to make it, no matter how hard you tried and being okay with it. Its also a warning to people that think no matter what they do to you, you will still love them forever. Thats not the case, love runs out.”
Download Natasha’s entire EP (for free!) here and be sure to check out the video for “Three Bells” below.