There's very little information floating around about UK-artist Pale. "Too Much" appears to be his first and only song, and there's virtually no information on his sparsely populated website or Facebook page.
What we can tell is that he's from the UK. Which makes the name "Pale" quite appropriate (har har).
I could drone on a bit about what this song sounds like, but the easiest way is to probably let it stand for itself. It basically goes without saying that it's a great song.