There's something about winter that always turns me heavy on to techno and tech-house. I suppose it's the cold; witnessing the death of all that was previously alive; a ragged determination to maintain life, light, love- techno symbolizes all that to me.
That's not to say techno can't be enjoyed in the sun. Actually, Martin King happens to be Australian and as you know, Australia is well within their summer right now, so the pleasure of "Pepsi" is simply all about timing.
Side note: very Andy Warhol-esque with a name like "Pepsi" and so fitting when taken in the context of Warhol's style as compared to this minimal techno production, don't you think?