“When You Know, You Know” – the first single off SECRETARY’s inaugural album, Parallels, sneaks up on you like a chilly breeze before a storm. The track, with its ruminations on grief and loss, centers on those exact moments in life before tragedy strikes. It’s a song acting like a kind of a snapshot, a vignette. The shy, ethereal melodies and introspection of “When You Know, You Know” make it a weird complement or inversion of last summer’s sneering (and similarly titled) “If You Know, You Know” by Pusha T; in a way, both songs are making a similar promise. There’s no escape or reprieve. Some things you simply can’t deny.
Ellison Wolf (vocals, guitar, programming, percussion) and Em Maslich (synth, drums, vocals) wrote Parallels over a tumultuous five year period. The result, at least based on this single, is a deeply personal and experimental vibe. For fans of atmospheric rock, this is a no-brainer to include in your tape decks.
The visuals throughout the “When You Know, You Know” music video also brings everything home. SECRETARY was introduced to filmmaker Mike Gibisser after playing a show in Durham, North Carolina. Gibisser’s style and juxtapositions sync perfectly with the themes and experiences lurking around the moody corners of the song.