"No More" is the debut single from The Alley, otherwise known as Swedish producer iSHi. Having worked with the likes of Pusha T, Stormzy, Craig David, Rihanna and Swedish House Mafia’s Sebastian Ingrosso, iSHi is stepping out on his own with this new project, and if this track is anything to go by he's on the right path.
The production has a grandiose pop feel to it, underscored by a haunting piano melody and a 24 string arrangement courtesy of world-renowned violinist Erik Arvinder. There's certainly a bit of an Adele feel to "No More," with the soaring vocalist remaining anonymous. Speaking with The Music Is My Radar iSHi had this to say about his new alter ego;
“The Alley is a venture for my timeless songs. Think of it as an alter ego, like Eminem and Marshall Mathers. The Alley project is James Bond meets amazing songs, with timeless artwork and visuals that are all based in one world”.